There is a Starbucks counter at the offices where I work. While queueing up one day, I accidentally overheard 2 folks behind me chatting about Starbucks and cafes in general. Apparently, they did not know the difference between a latte or a cappuccino. All they knew about was Nescafe and I quote one of them “these latte places are so complicated, that I don’t walk into them”.
This is the part that I didn’t get. For anyone working in the city, you’d probably end up in one of these latte places for a coffee. There’s practically a Costa, Cafe Nero or Starbucks around every corner. It probably takes more effort to avoid these latte places.
There is some essence of forced learning here. Since the majority of cafes around the city offer more than 1 type of coffee, consumers simply have to pick one to purchase and naturally learn about their drink through consumption and forming an opinion on the coffee they purchased.
While I carried on queueing, I pondered for a few seconds: how many more people working in the city don’t know the difference between a latte or a cappuccino ? I was naive to think that coffee drinkers in the city would at least know that there are more than 1 type of coffee. And for a moment, I truely realised how diverse a population can be – even if you disect it and filter it down to a small section. Very humbling for the latte people.
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